“the ability to persuade, win over and make other people fall in love will still be uniquely human in 10 years.”
Lulu Cheng Meservey is THE “Comms Whisperer”. She is smart, brilliant in formulating her ideas and effectively communicating them. Apart from the wise words learn from her tone, pace, expression and posture.
Some soundbites of this conversation:
“We’re all just pattern recognition machines.”
“Aura farming. Curate a reputation; start with what you want to achieve.”
“Embrace the art of storytelling, you can not decide that there is an arc. You can take agency and decide where you are on the arc, win hearts and move towards. People judge where you say you are and where they think you are.”
Communication is repetition, Lulu shares that Think Different was repeated everywhere before it stuck.
Word choice, not every word with the same meaning has the same psychological effect, words with S and I are scary, where O E M are softer rounder.